Environmental Graphics Research

I have been looking into exhibition and environmental graphics. I have just started reading a book called Exhibition Design by Philip Hughes

In the chapter about 2-D design skills it talks about scale and how this is the main challenge to the print designer. This is something I have often wondered about, how do you check type sizes on a piece of artwork that will be measured in feet and not point size as on a A4 or A3 page?

Scale and how the different heights are seen by different people

I have started thinking about this problem and how it can be used by having interesting things for the children at their level and adult subjects higher up.

After talking to Patrick last night we talked about the idea of the branding being 3D in some way so that it is not merely a case of producing a layout on the computer, but somehow getting my hands dirty and producing 3D objects that surprises and entertains.

I have also been reading about wayfinding and signage, although I feel these are secondary aspects to the project. The main things I want to achieve with this project is moving my designs up a level so they are more exciting, dynamic and entertaining.